Privacy policy

1. Introduction
Loui & I is committed to protecting your privacy and ensuring that your personal data is
handled securely and responsibly. This Privacy Policy explains how we collect, use, store,
and share your information in compliance with the UK General Data Protection Regulation
(UK GDPR) and the Data Protection Act 2018.
By using our website, louiandi.co.uk (the "Site"), and purchasing our products, you agree to
the practices described in this Privacy Policy.

2. Who We Are
Loui & I operates as Loui & I Ltd, a company registered in the United Kingdom with
registration number 15404400. For any privacy-related concerns, you can contact us at:
● Email: info@louiandi.co.uk

3. What Personal Data We Collect
We may collect the following types of personal data:
1. Information You Provide Directly:
○ Name
○ Email address
○ Billing and delivery addresses
○ Phone number
○ Payment details (processed securely through third-party providers)
2. Automatically Collected Information:
○ IP address
○ Browser type and version
○ Device information
○ Pages visited on our Site and the time spent on them
3. Cookies and Tracking Technologies:
○ Cookies to enhance user experience (see our Cookie Policy for more details).
○ Analytics data to improve our website and services.

4. How We Use Your Data
We use your personal data for the following purposes:

● Order Processing: To process and deliver your orders, including sending
confirmation and shipping updates.
● Customer Support: To respond to your inquiries, requests, and complaints.
● Marketing: To send promotional emails, newsletters, and special offers (with your
consent).
● Personalization: To improve your shopping experience by tailoring content and
recommendations.
● Legal Obligations: To comply with UK legal and regulatory requirements.

5. Legal Basis for Processing
We process your personal data under the following legal bases:
1. Contractual Necessity: To fulfill orders and provide customer support.
2. Consent: For marketing communications, which you can opt out of at any time.
3. Legitimate Interests: To improve our services, detect fraud, and ensure website
security.
4. Legal Obligations: To comply with applicable laws and regulations.

6. How We Share Your Data
We do not sell your personal data to third parties. However, we may share your data with:
1. Service Providers:
○ Payment processors (e.g., Stripe, PayPal)
○ Shipping and logistics partners
○ Email marketing platforms
2. Legal Authorities:
○ To comply with legal obligations or respond to lawful requests.
3. Third-Party Analytics Tools:
○ Tools like Google Analytics to monitor website performance.

7. Data Security
We take data security seriously and implement the following measures:
● Encryption of sensitive information during transmission (e.g., payment details).
● Secure storage of data on servers located in the UK or approved countries under the
UK GDPR.
● Regular security assessments and staff training.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in
this policy or to comply with legal obligations. Typically:
● Order-related data is retained for 6 years (as required for tax and accounting
purposes).
● Marketing data is retained until you opt out.

9. Your Rights Under UK GDPR
As a UK resident, you have the following rights:
1. Access: Request access to the personal data we hold about you.
2. Correction: Request corrections to inaccurate or incomplete data.
3. Erasure: Request the deletion of your data ("right to be forgotten").
4. Restriction: Request to limit how your data is processed.
5. Portability: Receive your data in a structured, machine-readable format.
6. Objection: Object to data processing for marketing purposes.
7. Withdraw Consent: Withdraw consent for marketing communications at any time.
To exercise these rights, contact us at [Your Email Address].

10. Cookies and Tracking
We use cookies to enhance your experience on our Site. For detailed information, please
refer to our [Cookie Policy].

11. Marketing Communications
If you consent to receive marketing emails, you can unsubscribe at any time by:
● Clicking the "unsubscribe" link in any email.
● Contacting us at info@louiandi.co.uk.

12. International Data Transfers
If we transfer your data outside the UK or EEA, we ensure adequate protection through:
● Standard Contractual Clauses (SCCs) approved by the UK Information
Commissioner's Office (ICO).
● Other mechanisms in compliance with UK GDPR.

13. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements
or our practices. The latest version will always be available on our Site.

14. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at:
● Email: info@louiandi.co.uk